Overview

Dental Depot – SearcEngine Optimization/Search Engine Marketing Manager  
Department: Executive FLSA Status: Exempt  Job Status: Full Time  
Reports To: Director of Marketing  
Amount of Travel Required: up to 20%  
Positions Supervised: None  
Job Type: Regular  
Work Schedule:  
Varies Monday-Saturday Periodic travel to various locations may be required and possible weekends/evenings hours.  

POSITION SUMMARY  
Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI  


Essential Functions Statement(s)  
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

 rack, report, and analyze website analytics and PPC initiatives and campaigns.
 • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.  

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization  

•Research and implement search engine optimization recommendations  
•Research and analyze competitor advertising links

 Develop and implement link building strategy  

•Ensure SEO best practices are properly implemented on newly developed code  
•Work with marketing team to drive SEO in content creation and content programming
•Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.    
•Complies with: Dental Depot policies and procedures; OSHA policies, procedures, rules, and regulations; and HIPAA policies, procedures, rules, and regulations.  

•Position may be required to relocate to other Dental Depot clinics either permanently or on a short term basis due to office needs, on an as needed basis at the discretion of Management.  
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SKILLS & ABILITIES  


Education:  High School Graduate or General Education Degree (GED):Required  
Associate’s Degree (two year college or technical school) Preferred, Field of Study:Marketing or related business field  
Bachelor’s Degree (four year college or technical school) Preferred, Field of Study: Marketing or related business field  


Experience:  5 plus years of SEO/SEM experience, Proven SEM experience working with PPC  campaigns across Google, Yahoo and Bing, Solid understanding of performance  marketing, conversion, and online customer acquisition, In-depth experience with  website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends), Experience with A/B and multivariate experiments, Working knowledge of HTML, CSS, and JavaScript development and constraints, Up-to-date with the latest trends and best practices in SEO and SEM Efficiently operates assigned computer software and other equipment, including Microsoft Office Suite.  

Other Requirements:  
Must have a valid driver’s license, proof of valid vehicle insurance and must have annual Motor Vehicle Record Check, as a condition of employment if  employee operates any Company owned vehicles or drives their own personal vehicle for Company business purposes. Ability to execute flawlessly; ability to serve as senior leader to Executive and Marketing teams.  
Dental Depot is EOE.